A/B Testing
A/B testing shouldn't cost
more than your hosting.
Google Optimize is gone. Webflow charges $299/month extra. Standalone tools start at $300+/month. We built A/B testing into $9/month hosting.
The Problem
You pay for every click. Are you learning from any of them?
01
Google Optimize shut down in September 2023
The only major free A/B testing tool disappeared overnight. Google's recommended replacements — Optimizely, VWO, AB Tasty — all start at enterprise pricing.
02
Standalone tools cost $300+/month
VWO starts at ~$314/month. Optimizely runs $40,000–$300,000+/year. For a site spending $9/month on hosting, that math doesn't work.
03
Platform A/B testing is either expensive or fake
Webflow's Optimize add-on costs $299/month on top of your site plan. Wix lets you split traffic but gives you no analytics — that's not testing, that's guessing. Squarespace has nothing at all.
04
So most people just don't test
Only 0.2% of websites actually use A/B testing tools. Not because people don't want to test — because the tools cost more than most sites' entire hosting bill.
How It Works
Change something. Split traffic. See what wins.
Create a variant
Change a headline. Swap a hero image. Redesign the whole page. Each variant is a branch of your site's code — full version control, no hacks.
Set the split
Choose how much traffic goes to each variant. 50/50, 70/30, whatever makes sense. Visitors get assigned via cookie — same person sees the same version every time.
Watch the data
Conversion tracking per variant — you see which version is winning and by how much. When you have a winner, publish it with one click. Done.
Under the hood
Not a script tag. Real infrastructure.
Your current site keeps running, untouched, while the test is live.
Edge-level variant routing
Traffic splitting happens at the CDN edge — before the page loads, before JavaScript runs. Visitors land directly on their assigned variant. No flicker of the wrong version. No layout shift.
Cookie-based visitor assignment
Each visitor gets assigned to a variant and stays there. They come back Tuesday, they see the same version they saw Monday. No randomness between sessions.
Conversion tracking per variant
You see: Variant A — 2.1% conversion rate. Variant B — 3.4%. Side by side, not buried in a shared dashboard. You know which headline to ship.
One-click publish
Found your winner? Promote it to your main site. The variant branch merges in, the test ends, the losing version disappears. Clean.
Cost Comparison
What A/B testing actually costs
Most tools charge more per month for testing than you spend on your entire site.
A/B testing
Traffic splitting
Conversion tracking
Monthly hosting cost
Pricing sources: Webflow Optimize starts at $299/month extra. VWO starts at ~$314/month. Google Optimize was discontinued September 2023.
Fit Check
Is this for you?
Good fit
- You're spending on ads and want to know which landing page version actually converts
- You're an agency that wants to offer CRO without adding $300/month per client
- You want to test a redesign against your current site before committing
- You used Google Optimize and haven't found a replacement that doesn't cost a fortune
Maybe not yet
- You need multivariate testing with 5+ variants and personalization rules
- You need server-side testing for a dynamic web app — this is for static/marketing sites
- You have a dedicated CRO team already using Optimizely or VWO at scale
How much traffic do I need for meaningful results?
It depends on your conversion rate and the size of the change. A high-traffic site can get results in days. A smaller site might need a few weeks. But here's the thing — even directional data beats guessing. And having the tooling ready means you're not scrambling to set it up when traffic spikes.
Does this slow down my site?
No. Variant routing happens at the CDN edge before the page loads. There's no JavaScript snippet injecting changes after the fact — each variant is its own pre-built version of the page. Zero performance hit.
Can I test a full page redesign, not just a headline?
Yes. Each variant is a complete branch of your site code. You can change a single word or redesign the entire page. The routing and tracking work the same either way.
What happens to the losing variant?
When you pick a winner and publish it, the winning variant's changes merge into your main site. The test ends, the variant branch is cleaned up. Your site code stays clean.
Do I need to be technical to use this?
You can create variants through the dashboard or ask us via WhatsApp. The test setup — traffic split, tracking — is all handled through the UI. No code required to run a test.
Still have questions?
Message us on WhatsApp →Get Started
Your hosting should work
as hard as your traffic does.
Convert your site to code you own. Then test, measure, and improve — all for $9/month.